01The challenge
Gold is the oldest store of value. Tokenizing it still has to feel safe.
Access before the mining begins
Kedalion turns verified in-ground gold and silver into liquid, tradeable tokens, giving investors access to resources regulated under the 43-101 standard before mining begins. Two things have to be believed at once: that the metal is real, and that the technology around it is sound.
Real-world asset brands tend to fail in one direction or the other. Some look like crypto and lose the weight of the metal. Others look like old mining finance and lose the new idea. The brief was to hold both, in a single brand sprint.
02Strategy
Own untapped metals like never before.
03Identity
A monogram cut like a rough stone
The mark is a monogram faceted like a rough stone: solid, raw and unpolished on purpose. It sits in a monochrome system with editorial serif type and a single seam of gold, the only colour in the world. Restraint is what makes the gold read as precious.
04Website
From headline to waitlist
The website tells one story in order: what is being tokenized, why it can be trusted and how to join. A glowing seam of gold runs through the dark pages as a sign of the resource itself, and it leads the eye to the next step.
05Launch
Launch creative, from the feed to underground
The same system runs through launch: social posts, posters, apparel and a film, from the feed to underground billboards, so investors meet one consistent idea everywhere.
06Impact & proof
- 100%
- Regulatory compliant tokenized gold standard
- 1 sprint
- Brand identity & launch website built and shipped
- 50+
- Physical & digital launch campaign placements
Metrics published by Kedalion across public launch as of 2025.
Brand
- Monogram and wordmark
- Editorial type
- Gold seam colour system
- Brand guidelines
Website
- Site from headline to waitlist
Launch
- Social posts
- Posters and underground billboards
- Apparel
- Launch film
