Payop

Show the breadth without the tables

Payop is a global payment platform with a unified API. Merchants use it to accept local payment methods in markets they don't operate in, which is exactly the kind of promise a buyer needs to see in seconds, not decode from a table.

The legacy site didn't communicate that scale, versatility or speed. It also had to speak to two very different buyers at once: fast-growing startups and multinational e-commerce enterprises, without overwhelming either.

A modular site, one page per kind of merchant

We rebuilt the site from the ground up as a modular system: bold typography, interactive 3D visuals and a dedicated page for each industry, so a games studio, a marketplace and a travel brand each land on a story written for them. Throughout, the message is the same: zero-friction integration and payment options that feel local.

From a dense page to a clear one

The homepage leads with the promise in big type and a playful 3D world, then walks through the platform: products, industries and the full toolkit from checkout to fraud protection.

The same pages, before and after

The old site was dark, dense and generic. The new one is bright, human and easier to scan, with one idea per section.

Electric blue, playful 3D and clear type

A saturated blue, soft cyan and violet lights and glossy 3D objects give a utility product some energy, while a clean type system keeps the information easy to read. Payments are serious, so the playfulness is in the visuals and never in the data.

Researched first, built in 3 sprints

We started by comparing the platform against six direct competitors, then mapped a 23-page site and delivered it in three focused sprints: discovery, design and development.