Rippl

From a merch platform to a place to shop what creators love

Rippl, formerly ReDesyn, is where India's biggest creators launch and run merchandise drops at scale. Its product was growing into something wider: a shopper-tainment marketplace where creators and fans share the products they love and buy them without leaving the app.

The old identity belonged to an earlier chapter of the creator economy. The new brand had to serve three audiences at once: creators launching drops, fans buying into the people they follow, and shoppers looking for what to buy next.

Put the creator at the centre, not the checkout

Merch only sells when it feels like the person behind it. Most platforms in this space do the opposite: a white storefront template, a product grid, the creator's name in a corner. We chose to treat every drop as an event and every creator as the headline.

A mark drawn in one stroke

The new symbol is a single looping line that forms the R, closer to a signature than a logo. A signature is personal, which is the point: the brand should read as a creator's own mark. It works as an app icon, a chain pendant and an embroidered beanie, and it unwinds into a spiral that carries the brand through motion.

Around it sits a core palette of electric violet and near-black, lifted by lime and pink. Ivy Presto Display, a high-contrast serif, carries headlines against Open Sauce Sans for the product, so the brand can be editorial on a poster and clear on a checkout screen.

It Starts With You, everywhere

We built the launch campaign around the brand line and the people it speaks to. Posters, billboards and building wraps put creators front and centre, and the app is never more than a glance away. Headlines in the campaign talk the way the audience does, such as 'Put Your Taste On Payroll' and 'Gatekeeping Out, Earning In'.

A brand you can pick up

The identity was designed for objects as well as screens. Gift vouchers, coffee cups, notebooks and stickers carry the same looping line and the same colour, so a fan meets Rippl in a café as easily as in the app.

A brand that moves like a feed

Rippl lives where its audience scrolls, so the identity had to work as motion and as templates, not just as a logo. The spiral unwinds, 3D objects tumble through layouts, and a system of posts and banners keeps every drop, referral and hire on brand, whoever on the team makes it.

Designed around how creators launch drops

We led with the product. The app is built around the way creators actually work: set up a drop, share it with their audience and run it from their phone. For fans, it is a feed of what creators are wearing and recommending, shoppable in a tap, with no searching and no switching apps.

A website that lets creators and brands do the talking

The website turns the same ideas into proof. Creator testimonials sit beside brand logos in stickers cut from the brand's own shapes, so social proof feels like part of the identity, not a strip pasted underneath it.